Bruma — Hair and beauty salon in ElcheBRUMA

We are at Calle Ruperto Chapí 30, right in the centre of Elche. We work by appointment so we can give every client the time they need, so the quickest way is to message us on WhatsApp at +34 652 11 11 00 and we will confirm a slot. If you would rather drop by first to meet us and see the salon, you are welcome to do so with no obligation.

In the summer season we open Tuesday to Thursday from 8:30 to 14:00, Friday from 9:00 to 17:00 and Saturday from 9:00 to 14:00. We close on Sunday and Monday. Hours change in winter, so if you are travelling to us, confirm the day on WhatsApp before setting off.

Highlights lighten specific strands to add light and dimension without changing your whole head. Colour covers the full length and is what you use to cover greys or change tone completely. A colour gloss does not lighten: it adds shine, tones and refreshes the shade you already have, and it is what usually follows highlights to take out any brassiness. On your first visit we assess your hair and tell you which one suits you.

It is a diagnosis of your scalp and hair fibre before we touch anything. It is what tells us what is really going on with hair loss, itching, excess oil, dandruff or breakage, and it stops you repeating treatments that were never going to work. From there we plan the treatment: scalp peel, hydration or anti-hair-loss, depending on what we find.

It is a 100% plant-based colour that works on the hair without altering its natural structure, unlike conventional dye. It wraps the fibre instead of opening it, so as well as colour it adds thickness, shine and softness, and it is a good option if your scalp is sensitive or you want to move away from chemical colour. Results depend a lot on your starting base, which is why we always assess it with a hair analysis first.

Yes, it is one of our specialities, along with makeup for events and wedding guests. We recommend booking well in advance and doing a trial first: it lets us define the look, see how your skin and hair hold up through the day and reach the date with no surprises. Send us the wedding date and we will organise it.

Of course. Hair and beauty share the same space but they are independent services: you can come only for a facial cleanse, a body treatment, waxing, manicure and pedicure, or brow design and tinting. And if you want to make the most of the trip, we can combine several services in one appointment.

Yes, we look after English-speaking clients too. If it is easier for you, message us on WhatsApp in whichever language you prefer and we will reply all the same: what matters is that you tell us clearly what you are looking for before you come.